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    Privacy Policy

    Last updated: 20th May 2026
     

    1. INTRODUCTION

    This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.nikkibutlin.co.uk.

    By providing us with your data, you confirm that you are over 13 years of age.

    The Driven Formula Ltd is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

    Contact Details

    • Full name of legal entity: The Driven Formula Ltd
       

    • Company number: 16278312
       

    • Registered in England and Wales
       

    • Email address: nikki@nikkibutlin.co.uk
       

    • Postal address: 3rd Floor, 86–90 Paul Street, London, England, United Kingdom, EC2A 4NE
       

    It is important that the information we hold about you is accurate and up to date. Please let us know if your personal information changes by emailing nikki@nikkibutlin.co.uk 
     

    2. WHAT DATA WE COLLECT ABOUT YOU

    Personal data means any information capable of identifying an individual. It does not include anonymised data.

    We may process the following categories of personal data:

    • Communication Data – includes any communication you send to us, whether through our website contact form, email, text, social media messaging, or other methods.
       

    • Customer Data – includes your name, billing address, delivery address, email address, phone number, purchase details and payment details.
       

    • User Data – includes data about how you use our website and any content you submit.
       

    • Technical Data – includes your IP address, browser details, visit duration, page views, and navigation paths.
       

    • Marketing Data – includes your preferences in receiving marketing from us and your communication preferences.
       

    We may use Customer, User, Technical and Marketing Data to deliver relevant website content and advertisements to you and to measure or understand their effectiveness.

    We do not collect any sensitive data about you, such as information about race, ethnicity, religion, health, or criminal history.

    If you fail to provide personal data when required, we may not be able to deliver the goods or services you have requested.

     

    3. HOW WE USE YOUR PERSONAL DATA

    We will only use your personal data when legally permitted. The most common uses are:

    • To perform a contract with you.
       

    • Where necessary for our legitimate interests.
       

    • Where we have your consent.
       

    • Where we need to comply with a legal obligation.
       

    4. MARKETING COMMUNICATIONS

    We may send you marketing communications if:

    • You have made a purchase or enquired about our goods or services; or
       

    • You have agreed to receive marketing communications; and
       

    • You have not opted out of receiving such communications.
       

    You can opt out at any time by clicking the unsubscribe link in our emails or by emailing nikki@nikkibutlin.co.uk
     

    5. DISCLOSURES OF YOUR PERSONAL DATA

    We may share your personal data with:

    • Service providers who provide IT and system administration services.
       

    • Professional advisers including lawyers, bankers, auditors and insurers.
       

    • Government bodies that require us to report processing activities.
       

    • Third parties to whom we sell, transfer, or merge parts of our business or assets.
       

    All third parties must respect the security of your personal data and process it in accordance with the law.
     

    6. INTERNATIONAL TRANSFERS

    If we transfer your personal data outside the UK/EEA, we will ensure appropriate safeguards are in place, such as approved contractual clauses or transfers to countries deemed to provide adequate protection.
     

    7. DATA SECURITY

    We have put in place measures to prevent your personal data from being lost, used, accessed, altered, or disclosed without authorisation. Access is limited to employees and partners who have a business need to know.
     

    8. DATA RETENTION

    We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying legal, accounting, or reporting requirements.

    For tax purposes, we must keep basic customer information for six years after they cease being customers.
     

    9. YOUR LEGAL RIGHTS

    You have rights under data protection laws regarding your personal data, including the right to:

    • Request access to your personal data.
       

    • Request correction or erasure of your personal data.
       

    • Object to processing or request restriction of processing.
       

    • Request transfer of your personal data.
       

    • Withdraw consent where we rely on consent to process your data.
       

    To exercise any of these rights, please email nikki@nikkibutlin.co.uk 

    You will not have to pay a fee unless your request is unfounded, repetitive, or excessive.

     

    10. THIRD-PARTY LINKS

    Our website may include links to third-party websites, plug-ins, and applications. We are not responsible for the privacy policies of those third parties.
     

    11. COOKIES

    We use cookies to improve your experience on our site. You can set your browser to refuse cookies or alert you when websites set them. 

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